All the Business Women Out There – Without Networking it’s NOTworking

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So, by the time you become a woman entrepreneur or an SME owner, there are so many challenges already surpassed that you tend to ignore one of the most substantial and sustainable aspects of a thriving business – Strategic Networking. Notice, that we didn’t merely mention networking but strategic networking aimed at unleashing the potential of your business.
For a woman, striking the balance has always been a concern and squeezing out time for something that falls vaguely between work and leisure is blatantly ignored. However, you might be surprised to know that networking can be one of the most fruitful things you can do in order to achieve more as well as have a better work-life balance.

  • You are Too Comfortable:

Women business networking Deny it or agree with it, but the fact is that a woman has too many factors telling her that she has achieved enough. It’s her husband, her kids or her biological clock that tends to need her more than her business does.
And this is where the woman herself starts getting comfortable and grand life goals translates to seemingly realistic goals that would not drive her too much away from the family life. Here is where networking can reignite that ambition and help you drive your business to its potential.

  • It’s difficult to make it a woman’s world:

We have come a long way from the chauvinistic saying ‘It’s a man’s world’. Yet, when it comes to handling a business and maintaining business relations, women need to prove themselves more emphatically than men. Networking doesn’t just open the doors for learning more but also becomes a platform for a woman to prove her mettle.

  • Networking can be your baby’s nanny:

Ok. Not technically but in a way, networking makes you more resourceful as a businesswoman. This is the most dangerous myth to believe that networking consumes time. On the contrary, networking is all about empowering yourself and making business easier and swifter for you. When you are equipped with the network of right people, you are most likely to spend much less time on trivial things, the time that you can spend with your family and kids.

  • It stimulates creativity:

Women business networking Don’t ever think that your job as a woman is to keep running around looking after everything from your business to your family. Women tend to over pressurize themselves and this may strangle their creativity and ability to venture beyond the usual for their business. Networking, while an efficient business tool is also a great way to enhance your personality and rejuvenate your creativity. Connecting with like-minded people or people with the same background and industry, help in a great way to bring fresh perspective!

“The thing women have yet to learn is nobody gives you power. You just take it.” – Roseanne Barr

Today, India is on the threshold of unleashing phenomenal potential from MSMEs and the contribution of women is significant. Today, the share of enterprises led by women, in the entire MSME manufacturing industry is close to 18.5%. This is just a nascent growth story and every daunting and powerful business woman out there deserves to be a part of this story.

Network more and kick some ass!

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Learn how this Legal firm from Pune is breaking all the rules!

Legal Firm Networking

Would you hire a 24 year old bright law associate for your firm’s legal assistance? Well, even if in your mind you must be thinking ‘No’, there is something about Mr. Arpit Ratan that can turn that ‘No’ into a ‘Yes’.

OJAS – An Innovative Law Firm to Drive the Change

It is a very common perception that lawyer below 40 years of age cannot be trusted with serious advocate responsibilities as this professional capability intensifies and hones itself with years and age. However, OJAS is a boutique law firm which challenges this notion and is a class apart.

OJAS is built on the mighty threshold of innovation. At OJAS, the work in lot of areas, but the interesting part is working with startups, on laws which are in their primitive stage and areas where rapid change in technology is forcing lawmakers to innovate.

Within a short span of time since its inception in the year 2012, OJAS has teamed up with businesses to be a part of their growth story. The hallmark of this firm is that, the association between the firm and its clients is not that of customers and vendors but partner, mutually enabling one another and driving the change together.

Facing Challenges is the Law of Progress

Well, what is a growth story without challenges? At the age of 24 when Arpit took the bold step to take a leap forward in his career, he obviously met with many challenges, all of which helped him grow and get stronger. There are no better hallmarks of performance than commitment and dedication, and Arpit made sure that his firm offered both to the clients.

But our commitment and dedication to work has enabled us to gain confidence and trust of many businesses today. You need to work hard to change perceptions, make businesses see advocates in a different light. Of course in this profession there is hardly anyone starting this early, so there are very few business models to follow and one can tend to go directionless at times. OJAS strived to innovate and come up with robust and unsurpassable strategies. It is motivation that keeps the road ahead flourishing for Arpit and his endeavor.

A Law firm’s Biggest Forte – “Networking”

Law firms stand tall on the firm foundation of satisfied clients as well as informed or we can say impressed potential clients. For OJAS especially, networking was very important as it was a new format but Arpit wasn’t an already established name in the industry. Apart from word of mouth, Arpit invested his efforts on the digital networking boom to unleash the true potential of the market.

OJAS & FeedWiser – Legally Perfect Formula :)

For an innovative entrepreneur, Arpit found an equally innovative and quirky platform with young energy, to empower his network.

FeedWiser- A phenomenal app based platform to enable networks, empower freelancers and SMEs with robust business leads, helped OJAS steer towards fulfilling associations and leads with potential. Arpit feels that the best tools with which FeedWiser enables positive networking are real time interactions, virtual interactions, transparent negotiations and symbiotic business associations.

Arpit goes on to say that FeedWiser has the potential on the lines of LinkedIn but, with seamless, quick and effortless interactions. So, it is almost like FeedWiser offers the best of both the worlds.

With a promising journey of 4 years behind him, Arpit is confident that with enabling tools like FeedWiser and his own grasp of what he wants for OJAS, he is happy to be growing each day, slowly yet fruitfully.

Download Feedwiser App & grow exponentially!

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5 Networking Tips you must learn from Mr. Narendra Modi to shine like a star!

Narendra Modi Business Networking tips

Support him or oppose him but you certainly can’t ignore the 9th most powerful man in the world ( Forbes Survey, 2015)

Our Prime Minister Mr. Narendra Modi has brought a revolution to the political paradigm and especially when it comes to networking, he is by all means a wizard. Whether it’s about connecting with people within the country or taking the country to a prominent position on the global map,  his journey as the prime minister has been nothing short of a gospel of tips. Here are 5 most lucrative networking tips that we can learn from our phenomenal leader.

  1. Formal is OUT, Quirky is IN

You would expect the prime minister of the world’s biggest democracy to be a formal and stiff communicator but what you would see is a quirky leader who knows how to strike a chord with the citizens as well as other leaders around the world. PM Narendra Modi’s presence on twitter has been no secret. The takeaway from this is the way he communicates.

From flaunting ‘bromance’ with Barak Obama, David Cameron as well as Shinzo Abe to paying surprise visit to Nawaz Sharif’s daughter’s wedding, he has always lent a personal touch to his associations. This is exactly what networking is all about- Meaning business, yet being yourself and connecting personally!

  1. Network With The Right People

Narendra Modi Business Networking tips

Right from the beginning of his campaigning strategy, he was clear that he needed to connect with the youth and the millennials. He had to somehow make a difference and he made that difference by somehow getting the youth interested in politics. For that he strategized along with his team to unleash the potential from all the relevant sources.

It is primarily because of his social media presence and his tech- savvy ways that he is the most popular prime minister the country has ever seen.  He is all over Google+ Hangout, Pinterest, Tumblr, YouTube and many other social media platforms. In fact, his official website is one of the most organised political web properties. He has a dedicated digital media team that constantly updates content in his diverse digital network.

Narendra Modi has over 21 million Twitter followers and thus he is second most-followed world political leader on Twitter after U.S President Barack Obama. Even his election campaign was launched using 3D technology and this translated into a message that he is not just another 60+ politician but a potential youth leader. Networking is all about people and finding the right people is the very first rule.

  1. It’s Always About Mutual Gains

Networking is never about ‘What you can do for me?’ It’s always about what we can do for each other and achieve together. PM Narendra Modi is the very first prime minister who won not because of deceiving people but by sending across a clear message that he was going to work with the country as a team.

His entire marketing campaign revolved around team spirit and cohesive work environment. Also, as a leader he has venture beyond the scope of his own credits and thought wholeheartedly about the state. It was purely based on networking driven by mutual gains that led to his invincible stronghold on Gujarat.

The Gujarat Disaster Management Authority (GDMA) has become a professional institution, capable of responding to natural or man-made disasters. It has a 24×7 monitoring system and well-publicised helpline numbers known to Gujaratis – both in the country and abroad. Modi has succeeded in conveying to the citizens of Gujarat that the government is always there to serve them.

  1. Be Innovative While Networking

Narendra Modi Business Networking tips

Traditionally, networking is about meeting potential associates, giving your introduction and sharing your business card with them. However, this doesn’t even form the crux of networking. Networking is a lot about standing out and establishing your novelty over others. PM Narendra Modi revolutionized a simple ever going concern of female foeticide in India into a campaign in order to connect with each and every citizen. The twitter campaign ‘Selfie with daughter’ hashtag was used 222000 times within the first 6 hours of launching the campaign.

  1. There is no Limit to Networking

There can be no such stage in your career when you can say that you have networked enough. Networking is a relentless job and must be carried out aggressively. Narendra Modi might have received flack for his foreign visits but it is also because of these visits that India is today placed so prominently on the global map and a lot of economic as well social agreements are on the way.

He has become a record-holder as the first Indian PM to spend the maximum number of days abroad travelling to 25 countries in the first 15 months of this political tenure as the prime minister. His directive is clear. Connect with neighbours and do business with affluent nations. And this is what a true networker does!

To unleash a whole new world of networking as a freelancer or an SME business owner, click here.

 

What Exactly is Business Networking? Know & grow!

What exactly is _Business Networking_(1)

Entrepreneurs are passionate about what they build. They are of the belief that whatever they are building, customers will come and buy it. But, in the present days, only hope is not enough to get a customer buy your products or services. New marketing strategies are continuously required if the business needs to expand. Marketing brings in leads, which are converted into sales.

But for freelancers, consultants or small business owners, the major area of concern is high marketing spends for lead generation and the low return on investment (ROI) because lack of proper understanding of effective marketing. SMEs have very limited cash or resources and there is always a fear that ineffective strategies will waste significant time and resources. In this situation, Business Networking is the first and best step forward for a business owner!

Business networking is nothing but an effectual low-cost marketing method for developing sales opportunities and contacts.

In other words Business networking is leveraging your business and personal relations and associations to bring you a regular supply of new business. Networking is generally done either face-to-face at meetings and gatherings. These days people experiment with Facebook and Whatsapp for creating business groups mainly because there is no platform specifically built for business networking.

The important reason why people believe is networking is that is offers a direct access or way to reach decision-makers. The same is very difficult using traditional advertising and marketing methods. Apart from that, networking comes with an added benefit of recommendation and personal introduction, which are always very helpful for building business opportunities

For many, Networking might be just showing up at networking functions, shaking a lot of hands and collecting a bunch of cards. These days there are lots of networking platforms available. Many people might even be attending those But, unfortunately, very few know how to network effectively.

Networking is more than just getting out and meeting people.

Networking is a programmed and controlled plan to meet people who can be the clients or can introduce the entrepreneurs to people in their knowledge to do business. Networking a business is to work on self and the enterprise. The key to effective networking is doing something different and specific on each opportunity that is focused on building or leveraging relationships for business growth.

With the advent of several new technologies, business networking can also be done virtually through the use of online Business Networking sites.

The online medium may have the extra benefit of being able to network and connect with global members as well as local.

Networking in short is a creative and productive way to build relationship and business in general. To succeed you must continually connect with new people, cultivate promising relationships and leverage your network. It will be always an ongoing and long term method, but can be very effective.

For networking to work, it requires to go beyond the comfort zone, challenge self and becoming proactive.

 

 


Guest Author:

Sameer Gudhate

“Great things need not always come in small packages. Standing tall 6.2 and equally BIG, with his well maintained, salt and pepper beard is the standing proof that at the age of 39 he has come long way in terms of experience. With 14 years of experience in Advertising, Branding and Marketing writing to him comes naturally. His long experience in Marketing makes him understand the power of content absolutely.”

Contact Sameer:  samgudhate@gmail.com

Ovenderful: Simran’s journey, Tips on Networking & more!

74c10243-7e6b-43f2-9f13-af49fc56ec6dShe did with her life what a lot of people yearn to do but can seldom muster the courage for.

Simran Oberoi Multani decided to empower her passion for healthy baked goodness with a clear business goal. Today, when salary digits are more important than anything else for the young generation, Simran took an interesting bold step to let career be driven by what drives her.

Ovenderful- The luscious blend of sweetness & health

There are lots of bakeries everywhere and it’s a pretty fragmented market. So how did Simran make a difference?

Well, unlike any other bakery, her innovative endeavor doesn’t come between your stubborn sweet tooth and inspirational fitness level. In fact, this is where the two coexist.

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Ovenderful is a niche home bakery, which specializes in healthy , wholesome and inclusive baking. All products are free of preservatives and artificial food colours. The bakes are freshly made by hand, using alternative flours which are healthier such as wholewheat, ragi/ millet, semolina, almond flour, rice flour and so on, along with chemical free sugar or natural sweeteners such as figs, dates, jaggery, fruit-based purees, cane sugar.

The range of bakes also include child friendly, vegan, egg free, nut free, gluten free, dairy free, lactation friendly , diabetic friendly bakes.

A Woman Entrepreneur’s Quest for Networking

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Simran dealt with her share of hiccups while setting up the business. First of all, the concept of healthy bakes itself is elusive and it takes strategy to convince people that something healthy can be tasty too. Finances always remain a problem for entrepreneurs as not everybody had an elite line of venture capital and seed fund ready to nourish the business.

Simran emphasized on networking a lot. In this age of powerful digital marketing, the strength of network connections and word of mouth still holds acres of ground. Simran feels that the community of women entrepreneurs should be a mutually empowering circle as, in a country with such great demographic dividend when it comes to women, the level of ease for business for women is still at a very nascent level.

Ovenderful & FeedWiser- A quirky-sweet Combo for Success

What does a small business owner with little to invest on marketing but phenomenal potential need? A transparent platform that empowers goals and brings professional communities together to help building up the business blocks seamlessly.

This is why Simran chose FeedWiser.

A simple app, with tremendous innovative potential- That’s how Simran defines FeedWiser.

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She believes that with a tool as approachable and affordable as FeedWiser, a lot of dreams can be ignited with relevant leads, transparent communication, mutual empowerment and unrestricted flow of ideas. Simran reiterates that the strength of FeedWiser lies in the fact that it is conceptualized on the core threshold of networking and communication.

With live chats, easy referrals and a dense network of promising freelancers and business owners, FeedWiser is a vast platform of lucrative opportunities.

While Simran’s association with FeedWiser is only recently, she has already been able to curate an array of mutually beneficial associations that can lead to gratifying business relations

The Road Ahead For Ovenderful

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Simran believes that the forte of an entrepreneur should be focussed endeavours and sustainable growth. For Ovenderful, she has ambitious goals and an undying zest for remaining undeterred by ups and downs and taking the concept of healthy baked goodness to the world.