Support him or oppose him but you certainly can’t ignore the 9th most powerful man in the world ( Forbes Survey, 2015)
Our Prime Minister Mr. Narendra Modi has brought a revolution to the political paradigm and especially when it comes to networking, he is by all means a wizard. Whether it’s about connecting with people within the country or taking the country to a prominent position on the global map, his journey as the prime minister has been nothing short of a gospel of tips. Here are 5 most lucrative networking tips that we can learn from our phenomenal leader.
- Formal is OUT, Quirky is IN
You would expect the prime minister of the world’s biggest democracy to be a formal and stiff communicator but what you would see is a quirky leader who knows how to strike a chord with the citizens as well as other leaders around the world. PM Narendra Modi’s presence on twitter has been no secret. The takeaway from this is the way he communicates.
From flaunting ‘bromance’ with Barak Obama, David Cameron as well as Shinzo Abe to paying surprise visit to Nawaz Sharif’s daughter’s wedding, he has always lent a personal touch to his associations. This is exactly what networking is all about- Meaning business, yet being yourself and connecting personally!
- Network With The Right People
Right from the beginning of his campaigning strategy, he was clear that he needed to connect with the youth and the millennials. He had to somehow make a difference and he made that difference by somehow getting the youth interested in politics. For that he strategized along with his team to unleash the potential from all the relevant sources.
It is primarily because of his social media presence and his tech- savvy ways that he is the most popular prime minister the country has ever seen. He is all over Google+ Hangout, Pinterest, Tumblr, YouTube and many other social media platforms. In fact, his official website is one of the most organised political web properties. He has a dedicated digital media team that constantly updates content in his diverse digital network.
Narendra Modi has over 21 million Twitter followers and thus he is second most-followed world political leader on Twitter after U.S President Barack Obama. Even his election campaign was launched using 3D technology and this translated into a message that he is not just another 60+ politician but a potential youth leader. Networking is all about people and finding the right people is the very first rule.
- It’s Always About Mutual Gains
Networking is never about ‘What you can do for me?’ It’s always about what we can do for each other and achieve together. PM Narendra Modi is the very first prime minister who won not because of deceiving people but by sending across a clear message that he was going to work with the country as a team.
His entire marketing campaign revolved around team spirit and cohesive work environment. Also, as a leader he has venture beyond the scope of his own credits and thought wholeheartedly about the state. It was purely based on networking driven by mutual gains that led to his invincible stronghold on Gujarat.
The Gujarat Disaster Management Authority (GDMA) has become a professional institution, capable of responding to natural or man-made disasters. It has a 24×7 monitoring system and well-publicised helpline numbers known to Gujaratis – both in the country and abroad. Modi has succeeded in conveying to the citizens of Gujarat that the government is always there to serve them.
- Be Innovative While Networking
Traditionally, networking is about meeting potential associates, giving your introduction and sharing your business card with them. However, this doesn’t even form the crux of networking. Networking is a lot about standing out and establishing your novelty over others. PM Narendra Modi revolutionized a simple ever going concern of female foeticide in India into a campaign in order to connect with each and every citizen. The twitter campaign ‘Selfie with daughter’ hashtag was used 222000 times within the first 6 hours of launching the campaign.
- There is no Limit to Networking
There can be no such stage in your career when you can say that you have networked enough. Networking is a relentless job and must be carried out aggressively. Narendra Modi might have received flack for his foreign visits but it is also because of these visits that India is today placed so prominently on the global map and a lot of economic as well social agreements are on the way.
He has become a record-holder as the first Indian PM to spend the maximum number of days abroad travelling to 25 countries in the first 15 months of this political tenure as the prime minister. His directive is clear. Connect with neighbours and do business with affluent nations. And this is what a true networker does!
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