So, by the time you become a woman entrepreneur or an SME owner, there are so many challenges already surpassed that you tend to ignore one of the most substantial and sustainable aspects of a thriving business – Strategic Networking. Notice, that we didn’t merely mention networking but strategic networking aimed at unleashing the potential of your business.
For a woman, striking the balance has always been a concern and squeezing out time for something that falls vaguely between work and leisure is blatantly ignored. However, you might be surprised to know that networking can be one of the most fruitful things you can do in order to achieve more as well as have a better work-life balance.
- You are Too Comfortable:
Deny it or agree with it, but the fact is that a woman has too many factors telling her that she has achieved enough. It’s her husband, her kids or her biological clock that tends to need her more than her business does.
And this is where the woman herself starts getting comfortable and grand life goals translates to seemingly realistic goals that would not drive her too much away from the family life. Here is where networking can reignite that ambition and help you drive your business to its potential.
- It’s difficult to make it a woman’s world:
We have come a long way from the chauvinistic saying ‘It’s a man’s world’. Yet, when it comes to handling a business and maintaining business relations, women need to prove themselves more emphatically than men. Networking doesn’t just open the doors for learning more but also becomes a platform for a woman to prove her mettle.
- Networking can be your baby’s nanny:
Ok. Not technically but in a way, networking makes you more resourceful as a businesswoman. This is the most dangerous myth to believe that networking consumes time. On the contrary, networking is all about empowering yourself and making business easier and swifter for you. When you are equipped with the network of right people, you are most likely to spend much less time on trivial things, the time that you can spend with your family and kids.
- It stimulates creativity:
Don’t ever think that your job as a woman is to keep running around looking after everything from your business to your family. Women tend to over pressurize themselves and this may strangle their creativity and ability to venture beyond the usual for their business. Networking, while an efficient business tool is also a great way to enhance your personality and rejuvenate your creativity. Connecting with like-minded people or people with the same background and industry, help in a great way to bring fresh perspective!
“The thing women have yet to learn is nobody gives you power. You just take it.” – Roseanne Barr
Today, India is on the threshold of unleashing phenomenal potential from MSMEs and the contribution of women is significant. Today, the share of enterprises led by women, in the entire MSME manufacturing industry is close to 18.5%. This is just a nascent growth story and every daunting and powerful business woman out there deserves to be a part of this story.
Network more and kick some ass!